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What is the difference between brand loyalty and customer loyalty?

Brand loyalty, on the other hand, is driven by a consumer's connection to your brand. Loyalists are swayed by factors other than the product (s) or service (s) you offer. For instance, you can increase a customer's loyalty with the right pricing strategy, discounts, and customer service.

Is brand loyalty easy to retain?

Once established, brand loyalty is fairly easy to retain—assuming, of course, that product quality and service level remain high. Brand loyalty is also less expensive to retain than customer loyalty, which requires constantly offering low prices and regular discounts to maintain best-deal-on-the-market status.

What makes a brand a loyal customer?

This loyalty is often a result of the value a brand offers to its consumers. For example, superior customer experiences drive more loyalty. In that sense, these brand-consumer bonds are similar to everyday relationships. Think about it: Lasting friendships aren’t formed after a single trip to the movies.

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